Imaatu embodies culture, strength and style.
The slow fashion brand stands for high quality, excellent crafting and fair working conditions.

Made in Austria. Headquarters in Vienna. Represented internationally.

Omatu (also pronounced Imaatu in Igbo) founder and head designer weaves elegance into every creation without compromising wearing comfort. Her philosophy in design speaks to a thoughtful, wearer-centric approach.

'Embracing my dual heritage - half Austrian, half Nigerian - my designs distil a balance of simplicity and opulence, marrying understated elegance with profound richness. I always make sure each of my creations lets you feel at ease, yet stand out effortlessly.'